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How to turn off App Promotions in Windows 11's Start Menu
#1
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Quote:Starting next month and available as a preview right now, Windows 11's Start Menu will show promotions for certain apps. This time, advertised apps will show up in the recommended section of the Start Menu of the operating system.
 
The new placement complements the advertisement of apps in the pinned section of the Start Menu. Microsoft shows icons of apps and games there right after installation, but only on unmanaged Windows 11 devices.
 
Work on the feature began in early 2023. This was also the time when Microsoft started to implement ads for its subscription services Microsoft 365 in the Start Menu. These advertise the benefits of OneDrive when users click on the profile icon, which started to show an error icon as an attention grabbing measure.

Microsoft announced the addition on its support website: "The Recommended section of the Start menu will show some Microsoft Store apps. These apps come from a small set of curated developers. This will help you to discover some of the great apps that are available."
 
The recommended section may also start showing frequently used apps that are not pinned to the Start Menu or taskbar already.

Here is a screenshot of a promoted app, 1Password Password Manager. Microsoft published it on the official Windows blog earlier this month.
 
[Image: windows-11-start-menu-application-promotions.webp]

Microsoft has changed the design since then. Ads for applications have a "promoted" label in the latest iteration, which helps distinguish them from regular apps installed by the user.
 
The ads are mixed with frequently used apps and files, and recently added programs. This alone is problematic. Some of the advertised apps may not be free to use. The password manager 1Password, for instance, requires a subscription.
 
Ads may show up on non-managed Windows 11 devices only according to Microsoft.
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[-] The following 1 user says Thank You to harlan4096 for this post:
  • damien76
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#2
disable app promotions in Windows 11's Start Menu, go to Settings > Personalization > Start, and toggle off "Show suggestions occasionally in Start." This stops Windows from displaying promoted apps, creating a cleaner and more personalized Start Menu experience. Easy fix for a less cluttered view
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