Gmail will require authentication for corporate logos in latest security update

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Google unveiled last week a major change coming to Gmail for G Suite customers, integrating its core services including video, chat, email, files, and tasks in one place. Today, the company announced a new security update for Gmail on G Suite.
 
The search giant is piloting its new Brand Indicators for Message Identification (BIMI) standard for organizations that validate their emails using DMARC (Domain-based Message Authentication, Reporting, and Conformance), a type of anti-spam tool. BIMI will help companies verify that they own their corporate logos and transmit these to Google, which in turn will check emails for potential abuse. When the company sees no red flags, Gmail will display the logo in existing avatar slots to let the recipients know the email comes from the legitimate source.
 

Google will roll out the new security feature over the coming weeks to a small number of senders. Entrust Datacard and DigiCert will also work to authenticate logo ownerships. When it becomes widely available over the next few months, organizations will have the option to adopt this method or disregard it.

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