Google Updates Ad Policies to Counter Influence Campaigns, Extortion

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Google is making two changes in its advertising policy as the U.S. moves into the fall election season ahead of the presidential contest in November, in an attempt to thwart disinformation campaigns.
 
For one, Google is updating its Google Ads Misrepresentation Policy to prevent coordinated activity around politics, social issues or “matters of public concern,” by requiring advertisers to provide transparency about who they are. As of Sept. 1, this will mean big penalties for “concealing or misrepresenting your identity or other material details about yourself,” the internet giant said in a recent post, adding that violations will be considered “egregious.”
 
“If we find violations of this policy, we will suspend your Google Ads accounts upon detection and without prior warning, and you will not be allowed to advertise with us again,” according to the announcement.

Read more: https://threatpost.com/google-updates-ad...on/157994/