[UDEMY] Pay-Per-Click 101: Intro to Google & Facebook Advertising

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Pay-Per-Click 101: Intro to Google & Facebook Advertising

Why & how to use Google & Facebook ads to grow your business, product or service

Includes:
1 hour on-demand video
7 Supplemental Resources
Full lifetime access

What Will I Learn?
Why traditional marketing is fundamentally flawed
Have concrete examples of pay-per-click advertising success across industries
Recite the 4 steps of the PPC sales funnel & 5 major types of sales leads
Perform basic math calculations needed to conduct PPC
Explain ways to lower Cost Per Acquisition
Calculate & explain Return on Investment
Explain the role of a PPC campaign manager
Be able to find & hire PPC campaign managers or DIY

Module #1: PPC Case Study
• How Zingerman’s Deli used PPC to build a $15-million, mail-order business.

Module #2: Sales Flow
• The PPC Sales Funnel & how to generate sales leads.

Module #3: PPC Math
• Elementary school-level formulas you need to know and how to calculate.

Module #4: Success Stories
• Successful uses of PPC to grow businesses, products or services across industries.

Module #5: Campaign Managers
• Everything you need to know about finding & hiring PPC campaign managers.

https://www.udemy.com/ppc-101-an-introdu...vertising/