Facebook to Circumvent Cross-Site Tracking Block with New First-Party Cookie

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Facebook follows Google's and Microsoft's example and will implement a new first-party cookie to bypass the blocking measures put in place by Apple and Mozilla in their Safari and Firefox web browsers, according to a Marketing Land report.

Now it's Facebook's turn to help advertisers to capture cross-site web browsing data with the help of a first-party cookie option for the Facebook Pixel snippet of JavaScript code used by website owners to track their visitors' activity.

“We are offering a first-party cookie option for the Facebook pixel to help businesses continue understanding site activity and ad attribution across browsers,” said Joe Osborne, a Facebook spokesperson.
Moreover, “this change is in line with updates made by other online platforms, as use of first-party cookies for ads and analytics is becoming the preferred approach by some browsers. The controls people have over ads will not change.”

Source: https://news.softpedia.com/news/facebook...3089.shtml