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05 December 25, 06:53
Quote:If you thought the rising prices of DRAM was bad, think again. Micron, the company owns Crucial, is exiting its consumer business.
What does that mean? Well, it will stop producing Crucial SSDs and DRAM kits. So, why all of a sudden? Why did Micron choose to do this? In a statement published on the company's website, Sumit Sadana, EVP and Chief Business Officer at Micron Technology, said that, "The AI-driven growth in the data center has led to a surge in demand for memory and storage. Micron has made the difficult decision to exit the Crucial consumer business in order to improve supply and support for our larger, strategic customers in faster-growing segments".
Crucial products, such as RAM modules, SSDs, will continue to be available in the consumer market until the end of February 2026. The company will work with its partners to ensure warranty services and support are available for users. Videocardz reports that this could have a huge impact on PC building, as Crucial is very popular among users. They are right, I swapped out the RAM and SSD on my laptop for those made by Crucial too.
However, this news doesn't spell the end of Crucial. Micron says that it will continue focusing on commercial channel customers. This means it will continue supplying hardware to OEMs like HP, ASUS, DELL, Acer, etc. I wonder if this will lead to OEM-branded SSDs, RAM kits. I mean, there are some who do this already, but they could partner with Crucial to rebrand the products as their own. If that happens, they will likely come at an additional cost to consumers.
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