Microsoft Edge is nudging ChatGPT, Perplexity users to Try Copilot

[harlan4096]

Remember when Microsoft Edge used to promote itself when you searched for other browsers? Well, it's doing something similar, this time to push Copilot.

When you search for Gemini, or ChatGPT on Bing, Microsoft displays a promotional ad that recommends Copilot. This has been happening for a while now, despite complaints from users, criticism from browser makers, and more. It never misses an opportunity to highlight Copilot in Edge. There's of course, Copilot Vision and Copilot Voice, which is now available for all Windows 11 users.



Microsoft's marketing strategy appears to be evolving. It's no longer confining itself to Bing to promote its own AI service on Edge. According to a report by Windows Latest's Mayank Parmar, Edge on Windows 11 is nudging users who visit ChatGPT.com or Perplexity.AI or DeepSeek towards Copilot. How? When you visit Microsoft's AI rivals, a small alert appears in Edge's address bar that says "Try Copilot". That's interesting. Deciding to try it, I booted up my Windows VM to check, and guess what?

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