Quote:The Brave browser is working on a feature that will randomize its "fingerprint" every time a user visits a website in an attempt to preserve the user's privacy.
Brave's decision comes as online advertisers and analytics firms are moving away from tracking users via cookies to using fingerprints.
Over the past few years, browser makers have realized that there will be a shift in user tracking towards fingerprints.
Firefox was the first major browser to address this rising problem by adding an anti-fingerprinting setting to its browser that lets users block attempts to fingerprint their browser.
Apple followed suit a few months later when it deployed a different approach, be making Safari return identical values for some fingerprinting data points, such as fonts.
"The unfortunate truth about all these approaches is that, despite being well-intentioned, none of them are very effective in preventing fingerprinting," the Brave team said in a blog post last week.
"The enormous diversity of fingerprinting surface in modern browsers makes these 'block', 'lie' or 'permission' approaches somewhere between insufficient and useless, unfortunately," they added.
"Brave's new approach aims to make every browser look completely unique, both between websites and between browsing sessions," Brave developers said.
"By making your browser constantly appear different when browsing, websites are unable to link your browsing behavior, and are thus unable to track you on the Web."
Read more: https://www.zdnet.com/article/brave-to-g...r-privacy/
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