17 May 19, 06:47
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The pros & cons of each option. Bonus: How to make the most out of all Duckduckgo products
Preoccupied with privacy? You’ve come to the right place. In today’s guide, I’ll go through everything you should know about Duckduckgo vs Google, how each of them works and how you can make the switch work for you (or not). You’ll also get performance comparisons, pros and cons for each product and advice on how to make the most of your privacy.
Should you decide in the end to switch to the Duckduckgo search engine over Google (I won’t tell you what to do, the decision is entirely yours after getting all the info below), I’ll also share extra advice on how to make the most out of your Duckduckgo products. Since the software suite is not limited to the search engine, there are also some software products to consider. But first thing’s first, let’s check out the Duckduckgo vs Google competition, comparison, and in-depth analysis.
Duckduckgo vs Google: The Competition Between Them and the Shift of Users
Usually, when people think of the Duckduckgo vs Google competition they are immediately thinking of the search engine Duckduckgo vs the search engine Google. Namely, this debate is about whether to use Duckduckgo or Google as your default browser search engine and / or homepage.
Even though Duckduckgo has other tools and apps besides its search engine, as I’ll get into below, for now let’s keep referring strictly to the search engine. This way, you’ll understand better what all the fuss is about with the Duckduckgo vs Google debate. Here’s an overview of public perception on it and everything you need to know about the context of this competitive comparison.
As the tools and techniques used for data gathering have slowly turned into more and more comprehensive algorithms tracking scores of information, both consumers and businesses have become more preoccupied with privacy. The rise of the so-called big data and big tech conglomerates has led to an increased level of surveillance which makes most people uncomfortable.
The fact that all the search history of users is tracked by Google (even in incognito browser mode) has contributed to the growing discomfort of concerned users.
If they’re not particularly concerned with how Google itself manages their personal data, then they’re concerned about data breaches.
Nowadays, with so many breaches making the headlines, it’s hard to trust that your data will remain as private as you’d like. Even if the entities you’re willing to share that data with have your confidence, no one is truly unhackable.
So How Are Duckduckgo and Google Competing?
Google doesn’t compete with Duckduckgo so much, in the grand scheme of things. Google is the big guy in the industry and while they are certainly aware of their smaller competitors catching up, it’s not really the same league. Yet.
Virtually all internet users tend to be Google search engine users, by default. The main strategy for Google is to try to hold on to the users it has by implementing better security and privacy protection measures. This is something definitely on their agenda, but the issue still remains that user data is tracked. Therefore, Google is leaking some users who are leaving its boat in order to climb aboard that of Duckduckgo.
For their part, Duckduckgo are directly positioning themselves as an alternative and competitor to the Google search engine. Their very blog is aiming to answer the very direct question of ‘Why You Should Use Us Instead of Google’.
So, why do some users prefer switching to Duckduckgo from Google? Here’s our unbiased comparison.