Quote:Does anyone really want to be tracked on the internet? I don't think so. But, for years, to avoid being traced, you had to jump through hoops. Privacy was always a difficult-to-achieve optional feature. Now, Mozilla, parent organization of Firefox, wants to change it up. 

Starting now, any new instance of Firefox you download automatically blocks web cookies, which advertisers use to track your every step on the web.

As Peter Dolanjski, product Llad for Firefox, explained, as of "today, for new users who download and install Firefox for the first time, Enhanced Tracking Protection will automatically be set on by default, protecting our users from the pervasive tracking and collection of personal data by ad networks and tech companies."

If you can't wait, you can turn Enhanced Tracking Protection (ETP) on Firefox, by clicking on the menu icon marked by three horizontal lines at the top right of your browser. Then, go to Content Blocking. Now, move to your privacy preferences, and click on the Custom option on the right side. Mark the Cookies checkbox and make sure that "All Third-party trackers" is selected.