04 November 22, 05:21
Transform your organization using Agile principles with this proven framework
The Six Disciplines of Agile Marketing provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization.
The Six Disciplines of Agile Marketing discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization.
They include:
- Aligning the team on common goals
- Structuring the team for greater efficiency
- Implementing processes like Scrum and Kanban in marketing
- Validated Learning
- Adapting to Change
- Creating Remarkable Customer Experiences
They include:
- A shift from a focus on outputs to one based on outcomes
- A shift from a campaign mentality to one based on continuous improvement
- A shift from an internal focus to a customer focus
- A shift from top-down decisions to de-centralized decisions
(Offer expires 11/15/2022)
GP:
https://www.tradepub.com/free/w_wile390/prgm.cgi